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MARKETING FULL DAY WORKSHOP

  • 19 Oct 2015
  • 8:30 AM - 4:30 PM
  • Room 6, Function Centre, Technology Park, Bentley ( new location)
  • 0

Registration

  • Early bird before 15/8/15
    After 15/8/15 $195
  • Graduates of 3 years or less
    Early bird before 15/8/15
    After 15/8/15 $195
  • Early bird before the 15/8/15
    After 15/8/15 $295
  • Current UWA PM Student studying to be a podiatrist
Registration is closed



Presented by Amy Geach, Maida Learning

Marketing is not just about selling products, or advertising. Marketing in healthcare is so important and as allied health practitioners we need to know about marketing strategies that can allow us to remain competitive in our industry. We need marketing to ensure we give patients informed choices about their healthcare, to ensure we provide authentic services that add value, and to continue to grow and thrive in practice. Are you confident you can survive against your competitors and against ‘Google doctor’? Of course you can. This workshop will teach you how to be proactive about your marketing, instead of reactive. You will learn how to engage creative and cost effective strategies to engage your patients, your referrers and the public.

Session Time

Session Topic

8.30am

Participant arrival & registration

 

 

9.00am

 

Marketing for Allied Health Professionals: Planning & Budgets

·          What marketing means to AHP's

·          How to overcome barriers to marketing in healthcare

·          How to be creative whilst following ethical professional promotion guidelines

·          How to develop a marketing plan that is manageable, effective and proactive

·          How to develop a marketing budget

10.30am

Morning Tea


 

 

 

11.00am

Creative offline marketing tools to market yourself

·          Which offline strategies can work for AHP's

·          How to use creative offline marketing tools, including networking, education, brochures, business cards, and patient handouts

·          How to engage your current customers offline

·          How to develop your brand using offline strategies

1.00pm

Lunch

 

 

1.30pm

Engaging with the online world

·          How to develop an effective website that is cost effective

·          Which social media sites can work for AHP's

·          How to link with referrers online

3.30pm

Afternoon Tea

4.00pm

Blogging

Blogging is a great way to show your expertise and engage with your potential customers.

·         How to set up a blog site

·         How to promote your blog

·         Tips for writing blog content

4.30pm

Close


Free parking on site

Includes morning tea, lunch and afternoon

2 Brodie Hall Drive, Bentley, Western Australia

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